Operational expertise for ambitious personal care brands
From launching your first product to scaling an established business, I help you navigate manufacturing, sourcing, supply chains and operations.
I have built and scaled a VC-backed skincare brand myself. Now I use that experience to help other founders launch better brands, avoid costly mistakes and build operationally excellent businesses.
If you recognise yourself in any of these situations, we should probably have a chat.
“I have wanted to launch my own personal care brand for years, but I don't know where to start.”
“I have an audience and a great product idea, but I need help turning it into something I can actually sell.”
“I know what I want to create, but navigating manufacturers, formulators and suppliers feels like a jungle.”
“My brand is growing, but our inventory, logistics and supply chain haven't kept up.”
“Our operations are scattered across spreadsheets, emails and people's heads. We need better systems.”
“I'm spending more time chasing suppliers and putting out fires than actually growing my business.”
Two ways to work together. Start with a focused audit of your operations, or bring me in as a hands-on partner.
The Operations Audit
€995 · One-time fee
The Operations Audit provides an independent assessment of your operational setup, identifies opportunities for improvement and helps you prioritise what matters.
The outcome: I'll identify at least 5x the audit fee in actionable, quantifiable annual improvement opportunities, or your money back.
Let's discuss your business and whether an Operations Audit is the right fit.
The Operations Partner
Fractional support. Tailored to you.
I work directly with founders and brand owners as a hands-on operational partner.
The outcome: Experienced, hands-on support to solve operational bottlenecks and move your business forward.
Tell me what you're building or where you're stuck.
Why Underlabel?
I'm Chris Christiansen. I've spent the past decade building businesses in personal care, including co-founding HelloSkin, skincare brand NØIE and ingredient company Lifebloom.
At NØIE, I built and scaled a VC-backed skincare brand from the ground up. I've worked firsthand with product development, manufacturers, packaging suppliers, sourcing, production planning and the many operational challenges that come with growing a physical-product business.
I've negotiated with suppliers, dealt with minimum order quantities, managed inventory decisions and experienced the constant trade-offs between ambition, cost and what's practically possible.
And I've made costly mistakes you don't have to make.
I started Underlabel to share that experience and help other brand builders navigate the complexities of building and running personal care brands.
When you work with Underlabel, you work directly with me. And when specialist expertise is needed, I bring the right people to the table.
Whether you're launching your first product or improving an established business, it starts with a conversation.
No commitment. Just a conversation about your business and how I might help.
